There has been some talk in other threads about the proposed condo tower on this block. As the W brand has been floated around I think it's important to look at P+L's sister development in Dallas-- Victory.
For those not aware,
Victory is a mixed use development in Dallas that complements AA Center in a comparable way as P+L in KC. In the pipeline for Victory is a complex called W Residences Victory. It is a 33-story tower that includes a W residential component and a W hotel. They have already sold out the residences and are planning a 15-story second phase. Here is a rendering:
If W Hotel gets involved with Cordish as speculated, I don't think it is out of the realm of possiblity for them to build something similar to W Victory here in KC. Remember that the Cordish location is in a more dense and urban area here than the location Dallas (I believe Victory was some sort of contaminated piece of vacant land before AA Center went there).
W brings a credibility to the table in terms of the urban residential market that no one can touch in KC. It's basically like buying into a brand of urbanism that is sleek and highly contemporary. They would probably be able to attract many people to downtown who may have been on the fence or never considered it before. If Cordish paired its residential component with W Hotels-- no doubt it would be just as successful as the Victory proposal.