Re: OFFICIAL - KC Star Printing Press
Posted: Wed Aug 08, 2007 10:10 am
hum. it would be cool to have some huge news ticker up there. 
KCRag Forum
OFFICIAL - KC Star Printing Press
Page 7 of 18
Re: OFFICIAL - KC Star Printing Press
Posted: Sun Aug 12, 2007 10:56 pm
I agree that a giant news ticker would have been cool; or any other large, visible sign announcing the Star's presence downtown. The building is in the perfect location to advertise itself to SC and P&L crowds, and the walls of glass are very striking and inviting, at least from across 670. Is there any hope for the Star to place a large vibrant sign or ticker facing the P&L? I would think it could be a great opporunity for both the paper and the city; highly visible advertising for the Star and a more vibrant street scene and deeper connection with our local paper for the city...I'm all for it, at least.
Re: OFFICIAL - KC Star Printing Press
Posted: Mon Sep 24, 2007 4:20 pm
New KC plant paying dividends
KANSAS CITY, Mo. -- Fifteen months after it kicked off its new plant downtown, The Kansas City Star is reaping higher ad revenues and almost $1 million in new commercial printing, officials said.
Speaking at last week's ING meeting here, Peter Ricker, The Star's vice president of advertising, said retail advertising color revenues soared 143 percent since the plant went into operation last year.
Color revenues for classified ads and other placements doubled, he said.
Additionally, The Star was able to simplify its ad rates, moving from 45,000 different ad rates to 4,500 rates since the paper's four Koenig & Bauer Commander presses went on-edition.
Commercial revenues, meantime, are fueled by the publication of Pitch, an alternative weekly, new advertising inserts and other runs, he said.
ING drew more than 200 participants to Kansas City for its three-day meeting. Newspapers & Technology will have more coverage about the show in the November issue.
KANSAS CITY, Mo. -- Fifteen months after it kicked off its new plant downtown, The Kansas City Star is reaping higher ad revenues and almost $1 million in new commercial printing, officials said.
Speaking at last week's ING meeting here, Peter Ricker, The Star's vice president of advertising, said retail advertising color revenues soared 143 percent since the plant went into operation last year.
Color revenues for classified ads and other placements doubled, he said.
Additionally, The Star was able to simplify its ad rates, moving from 45,000 different ad rates to 4,500 rates since the paper's four Koenig & Bauer Commander presses went on-edition.
Commercial revenues, meantime, are fueled by the publication of Pitch, an alternative weekly, new advertising inserts and other runs, he said.
ING drew more than 200 participants to Kansas City for its three-day meeting. Newspapers & Technology will have more coverage about the show in the November issue.
Re: OFFICIAL - KC Star Printing Press
Posted: Mon Sep 24, 2007 8:12 pm
I've always thought they should have a sign facing the highway. I'm certain many people have driven by there on their way east to some other place and wondered what that glass structure was, jutting out onto I-70.
Re: OFFICIAL - KC Star Printing Press
Posted: Tue Sep 25, 2007 8:56 am
interesting. we haven't seen any of this money. only more work and less people to do it.KC0KEK wrote: New KC plant paying dividends
KANSAS CITY, Mo. -- Fifteen months after it kicked off its new plant downtown, The Kansas City Star is reaping higher ad revenues and almost $1 million in new commercial printing, officials said.
Speaking at last week's ING meeting here, Peter Ricker, The Star's vice president of advertising, said retail advertising color revenues soared 143 percent since the plant went into operation last year.
Color revenues for classified ads and other placements doubled, he said.
Additionally, The Star was able to simplify its ad rates, moving from 45,000 different ad rates to 4,500 rates since the paper's four Koenig & Bauer Commander presses went on-edition.
Commercial revenues, meantime, are fueled by the publication of Pitch, an alternative weekly, new advertising inserts and other runs, he said.
ING drew more than 200 participants to Kansas City for its three-day meeting. Newspapers & Technology will have more coverage about the show in the November issue.
Re: OFFICIAL - KC Star Printing Press
Posted: Tue Sep 25, 2007 8:59 am
they're working on it.kard wrote: hum. it would be cool to have some huge news ticker up there.
Re: OFFICIAL - KC Star Printing Press
Posted: Tue Sep 25, 2007 9:06 am
Sounds like it's time to demand that big raise.Beermo wrote: interesting. we haven't seen any of this money. only more work and less people to do it.
Re: OFFICIAL - KC Star Printing Press
Posted: Tue Sep 25, 2007 12:47 pm
Money aside, what do you think of the KBA? As good as they say?Beermo wrote: interesting. we haven't seen any of this money. only more work and less people to do it.
Re: OFFICIAL - KC Star Printing Press
Posted: Wed Sep 26, 2007 3:37 am
yea, good luck with that.LenexatoKCMO wrote: Sounds like it's time to demand that big raise.
Re: OFFICIAL - KC Star Printing Press
Posted: Wed Sep 26, 2007 3:44 am
they're not bad. you can do major color with them, but they are so over engineered it's just stupid. plus you are trying to run all the different hardware systems with all the different software systems. we have zero it guys. nobody that works for the star that can write code. it's a major clusterfuck.KC0KEK wrote: Money aside, what do you think of the KBA? As good as they say?
Re: OFFICIAL - KC Star Printing Press
Posted: Sun Dec 16, 2007 10:37 pm
Saw that there were light up solid blue stars hanging up behind the glass on the three sides of the building. Are they still testing out different things to put up a sign?
Re: OFFICIAL - KC Star Printing Press
Posted: Mon Dec 17, 2007 2:58 am
More than likely just holiday decoratingPumpkinStalker wrote: Saw that there were light up solid blue stars hanging up behind the glass on the three sides of the building. Are they still testing out different things to put up a sign?
Re: OFFICIAL - KC Star Printing Press
Posted: Mon Dec 17, 2007 7:07 am
It's definitely not holiday decorating. It looks as if they're making a sign eventually.
Re: OFFICIAL - KC Star Printing Press
Posted: Mon Dec 17, 2007 2:56 pm
From my view here, it looks like STAR is almost complete on the North Side.
Re: OFFICIAL - KC Star Printing Press
Posted: Mon Dec 17, 2007 2:58 pm
Really...when I came off I-70 last night and up the Locust/Oak exit, I only saw a blue star. There was no text yet. I love downtown signs!
Re: OFFICIAL - KC Star Printing Press
Posted: Mon Dec 17, 2007 3:04 pm
When I walked by a couple weeks ago, it looked like they had signage bits stored in the north end of the press room. DSidn't make out what all it was.
Re: OFFICIAL - KC Star Printing Press
Posted: Mon Dec 17, 2007 5:25 pm
Done with the North side...
THE STAR
Looks good.
THE STAR
Looks good.
Re: OFFICIAL - KC Star Printing Press
Posted: Mon Dec 17, 2007 5:27 pm
Someone take a photo.
Re: OFFICIAL - KC Star Printing Press
Posted: Tue Dec 18, 2007 1:47 am
Just for you, here's a bad one. I don't like it. "The Star" doesn't light up. It looks like it's just going to be giant stick on letters.FangKC wrote: Someone take a photo.
Re: OFFICIAL - KC Star Printing Press
Posted: Tue Dec 18, 2007 4:27 am
People were making this sound great...that was dissapointing.