Interesting new ad campaign from KU

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Re: Interesting new ad campaign from KU

Post by aknowledgeableperson » Thu Dec 08, 2011 2:48 pm

mean wrote:Science is not a more important or more valid thing to spend lots of money on than people throwing balls around a field?

Um, ok.
Science. Arts. Sports. Different strokes for different folks.

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Re: Interesting new ad campaign from KU

Post by Highlander » Thu Dec 08, 2011 9:34 pm

bobbyhawks wrote:The way things are now, talented students who work very hard for their school are given an opportunity to overcome many economic and social hurdles. And the USA Today study was also a study by the USA Today, a paper that my statistics professor used nearly every class to show how not make a chart or cite/display statistics. Does anyone question advertising dollars? How valuable do you think it is to the University of Kansas to have 20 or so nationally televised basketball games, sometimes highlighting the best student on the team, sometimes interviewing the chancellor, showing famous grads in the crowd. To KC-wildcat's point, why is donating to sports different than donating to bring in Yo-Yo Ma or Ma-Ma-Mia? Those concerts aren't returning anything to the school other than culture, and there sure as heck isn't any built-in publicity on the scale of a national tv audience.
I guess if you want to put athletics on the same level as fine arts, that's fine. I love college athletics but more and more, I think the money issues are getting out of hand. On average, they don't pay out for a university and students foot the bill....and I've read that in places other than USA Today.

As for giving underprivilged a chance, I really do not think college athletics do that in a very consistent fashion. So many players in the major sports just are not academically prepared for college and get through because they are who they are. Some are smashing successes in the business world, more power to them, but I suspect they are rare exceptions. From a fairness standpoint, you'd be better off just doing away with college athletics and extending those schollies to kids who have achieved academically but cannot afford college nor are quite good enough for traditional scholarships. I realize we are not talking about a lot of people but the money we spend educating academically underachieving athletes might be better spent on educating their better prepared yet not so physcially talented high school peers. Like I said, I like college sports, but I find the inequalities it presents and the money grubbing pretty conflicting.

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Re: Interesting new ad campaign from KU

Post by bobbyhawks » Fri Dec 09, 2011 10:30 am

You say we would be beter off giving the scholarship money to non-athletic purposes, but without athletics most of these schools would not get near the amount of donations they already receive. I would argue that academic scholarships increase in proportion to athletic achievement at any school. Even Harvard will see a bump this year because they are good at basketball. I can almost guarantee that LSU is getting more academic donations this year than they do in a regular year because their football team is playing well.

And no, I don't put the arts and sports on the same level. But, sports can actually bring money back to the university, both directly and indirectly, to athletic programs AND academic programs. Being a major league sports city is a really big deal. Anymore, it is what keeps the perception of KC from being that of cities like Tulsa, Omaha, etc. Sports are community builders, unifiers, and sources of inspiration. I'd love to read the story about how sports don't pay out, but sports are an activity provided by the school. You can try out for a sports team like you can try to get into business school. A portion of tuition goes to any number of different schools or buildings or programs that will never pay the university back. In the 2009-10 year for KU, student fees totalled $1.9 million for athletics which is under $100/student. KU received $7.3 million in "broadcast, television, radio, and internet rights" which are all advertisements for the program. That doesn't seem to be an unfair burden on the students to me.

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