kcjak wrote:How much sense does it make for stores to charge more for items in the store and offer the same items online or pick up in store for cheaper? I work for a retailer with online presence, so I know the answer to my question, but such is the state of retail today.
Isn’t targeted marketing crazy specific to the point they knew people shopping online that fit your profile might only buy one item but people in store are ok with buying two?
The tracking code from their ad, the cross-site data purchasing so they can figure out where else you visited, demographics guesses based on location, time of day, device type, what you are looking at online, time spent on each page, what you take out of your cart, Internet provider, search terms. etc
And then they do this all in store too by getting your zip code, type of credit card, etc. Really extreme retailers will track people with the cameras, and use motion detection or manual transcribing to figure out how to lay out a store to maximize sales. I’m 100% certain companies pull video on their top sales and follow them through the store. It’s not just putting milk and bread apart vs together, it’s do white women age 30-45 shop at the store and buy more belts if they’re placed in front of or opposite shoes because they’re more likely to buy a belt to match shoes rather than the opposite and how does the signage, pricing and stuff relate to this. A-B testing is big business because given equal signs, a 0.25% increase in dollar sales will be copied elsewhere.
So when the plaza picks a retailer that seems down market, it’s because that retailer does a better job at selling, plus feels the plaza will make them money. Big retail landlords know what they’re doing with their demographic shifts. The plaza didn’t used to be high end, it doesnt need to be forever.
missingkc wrote:South Park Mall, a Simon Mall in Charlotte, is home to Louis, Burberry, Neiman, Nordstrom, Tiffany, Hermes, La Coste, Kate Spade and ... Old Navy.
It’s not that extreme a list, has a lot of mid range brands.
White middle class teenage girls come to look at the fancy brands and go down in price to purchase.
Their parents however can afford the higher end brand sometimes.
Yet another example of demographic targeting. Be where the kids go to window shop